To become the most respected North American fuel additive leader in all fuel supply and service segments through partnerships, education, and research & development.
To support our partners and co-workers in achieving their fullest potential.
- We are nimble in service to our customers with quick turn-around
- We build strategic partnerships by creating brands to differentiate and grow customer profitability
- If you always put the customer first, they will take care of you
Mutual Trust and Respect
- We believe in a great place to work
- We treat our customers with honesty and integrity
- As a family business, we support families and the broader community
- We put our employee’s safety first
Optimal Application Technology
- We ensure our products have top notch quality, QC
- We are the educator, investigator, trusted advisor, solution provider and professional
- We identify what the market needs, and we respond with innovative products and programs
- We believe we should be the first choice
- We are committed to educating customers and prospects