Partnerships That Work For You


Partnerships That Work For You


To become the most respected North American fuel additive leader in all fuel supply and service segments through partnerships, education, and research & development.


To support our partners and co-workers in achieving their fullest potential.


Customer Driven

  • We are nimble in service to our customers with quick turn-around
  • We build strategic partnerships by creating brands to differentiate and grow customer profitability
  • If you always put the customer first, they will take care of you

Mutual Trust and Respect

  • We believe in a great place to work
  • We treat our customers with honesty and integrity

We Care

  • As a family business, we support families and the broader community
  • We put our employee’s safety first

Optimal Application Technology

  • We ensure our products have top notch quality, QC
  • We are the educator, investigator, trusted advisor, solution provider and professional
  • We identify what the market needs, and we respond with innovative products and programs


  • We believe we should be the first choice
  • We are committed to educating customers and prospects